Throughout the last few weeks, I am often given jobs to work on with very minimal help as my knowledge has increased as well as my ability to use the software and provide the services that the customers are looking for. Many times the lead designer has had to leave and I've been left in charge of running the graphics department which has gives me confidence and also helps me continue to improve on techniques and using InDesign.
Working here is much different than designing at school. At school, we are given a design problem and have the freedom to take our own personal approach on it and design it for a wide audience. Here, we are designing specifically for what the customer is wanting and envisioning in their mind. We use correct design principles as much as possible, but many times we get jobs that won't allow us to use "good design" since we have to produce what the customer wants more than what will look good. Occasionally we can discuss different ideas about what they want or we have freedom to design the product in a way that gives us freedom to purely design and then send proofs to them for the customer to ultimately decide what direction they want to take on what we've designed. It's probably one of the hardest things to do, to bite the tongue and do what they want even when it doesn't look as good as it could but we aren't allowed to change it.
I have learned so many things that will help me in my future design and approach to design, especially for print. I am much more familiar with InDesign now than I was even 2 and a half months ago and I'm really grateful for that because of how incredible and in-depth that program is. It can be a designers best friend if used correctly. This internship has helped so much already and still a month to go!